Privacy Policy

This Privacy Policy explains how Serden Group LLC ("Serden Group LLC," "we," "our," or "us") collects, uses, stores, protects, and shares information collected through our website, contact forms, phone calls, text messages, emails, advertising campaigns, and other interactions with customers and prospective customers.

This Privacy Policy applies to information collected through our website and related communications unless a separate written agreement or project contract provides otherwise.

1. Information We Collect

We may collect information that you voluntarily provide, as well as information that is automatically collected when you visit our website or interact with our advertising.

We may collect:

• Contact information, including your name, phone number, email address, and project address.
• Project information, including the type of remodeling or construction service requested, photos, project notes, budget, timeline, and appointment preferences.
• Communication records, including contact form submissions, emails, phone call details, voicemail messages, text message history, and appointment notes.
• Website and advertising information, including your IP address, browser type, device information, pages visited, referral source, UTM parameters, click IDs, campaign information, and analytics data.
• Billing and payment-related information necessary to process invoices, deposits, and project payments. Payment information may be processed by third-party payment providers and is subject to their own privacy policies and terms.

2. How We Collect Information

We collect information when you:

• Submit a contact form or request an estimate.
• Call, text, or email us.
• Schedule an appointment.
• Communicate with our team.
• Interact with our website, online advertisements, social media pages, or business listings.

We also use cookies, pixels, analytics tools, advertising tags, call-tracking technology, and similar technologies to understand how visitors use our website and to improve our marketing efforts and customer experience.

3. How We Use Information

We use your information for legitimate business purposes, including to:

• Respond to estimate requests and customer inquiries.
• Schedule consultations, appointments, and project communications.
• Prepare estimates, proposals, invoices, and project documentation.
• Provide remodeling, construction, design-build, and related services.
• Send transactional communications, including appointment reminders, project updates, estimate notifications, invoices, and service-related messages.
• Send promotional or marketing communications where permitted by law and based on your consent or applicable opt-out preferences.
• Measure website performance, advertising effectiveness, lead sources, and customer engagement.
• Improve our website, services, operations, and customer experience.
• Prevent fraud, protect our business, comply with legal obligations, and enforce our rights.

4. Text Messaging and Phone Communications

By providing your phone number, you authorize Serden Group LLC to contact you by phone, text message (SMS), or similar communication methods regarding your inquiry, estimate, appointment, project, account, or service request.

If you opt in to receive text messages:

• Message frequency may vary.
• Message and data rates may apply.
• Reply STOP to opt out.
• Reply HELP for assistance.

Consent to receive marketing text messages is not required as a condition of purchasing any products or services.

We do not sell, rent, or share mobile opt-in information or SMS consent with third parties for their own marketing or promotional purposes.

5. Cookies, Analytics, and Advertising Technologies

Our website may use cookies, pixels, scripts, tags, analytics tools, and advertising technologies to:

• Remember your preferences.
• Measure website traffic.
• Attribute leads.
• Improve website performance.
• Understand which marketing channels generate visitors and leads.

These technologies may collect browser information, device information, referring websites, UTM parameters, advertising click identifiers, approximate location, pages visited, and interactions with our website.

Most web browsers allow you to control cookie settings. Disabling cookies may affect certain website functionality.

6. How We Share Information

We do not sell or rent your personal information.

We may share information only when reasonably necessary for business operations, customer service, project delivery, legal compliance, or protection of our rights.

Examples include:

• CRM platforms
• Website hosting providers
• Analytics providers
• Advertising platforms
• Communication and scheduling software
• Payment processors
• Software vendors
• Subcontractors
• Suppliers
• Designers
• Engineers
• Consultants
• Other professionals involved in estimating or completing your requested services

We may also disclose information:

• When required by law.
• In response to court orders or lawful government requests.
• To protect the safety, rights, or property of our customers or business.
• In connection with a merger, acquisition, financing, sale of assets, or business reorganization.

7. Your Rights and Choices

You may contact us to:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of your information, subject to applicable legal and contractual requirements.

You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link in our emails.
• Replying STOP to SMS messages (where applicable).
• Contacting us directly.

Please note that we may continue sending transactional or service-related communications necessary to manage your project or respond to your requests.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, misuse, alteration, disclosure, or destruction.

However, no method of internet transmission or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

9. Data Retention

We retain personal information only as long as reasonably necessary to:

• Respond to inquiries.
• Provide requested services.
• Maintain business records.
• Comply with legal obligations.
• Resolve disputes.
• Enforce agreements.
• Improve our operations.

Retention periods vary depending on the nature of the information and applicable legal requirements.

10. Third-Party Websites and Services

Our website may contain links to third-party websites or services, including payment processors, social media platforms, review websites, maps, and other external resources.

We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our website and services are intended for adults and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can promptly remove it.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When changes are made, we will post the revised version on this page and update the "Last Updated" date above.

Your continued use of our website or services after changes become effective constitutes your acknowledgment of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact: